Time Scale for Research Project

Time scale for Research Project 1. Design and create Video demonstrations (Completed) 2. Decide on a conceptual framework for the project (Laurillard) 3. Decide on quantitive/qualitative or mixed method (Mixed quantitive/qualitative) 4. Source and read 20 quality applicable resent journal articles (5 new already) 5. Design and create a questionnaire for research (Completed) 6. Design and create a practical marking scheme (completed) 7. Decide on whither to use a focus group or not or interview or not (numbers)(Focus Group Interview) 8.Design and create a questionnaire for info on students phones for first day (completed) 9. Decide on what journal to write for (by Nov 1st) 10. Decide on possible themes for article structure and headings etc (see 9) 11. Design and create a consent form for the students (by Nov 1st) 12. Design and write an application for consent from ITB to carry out research (by Nov 1st) 13. Put abstract together and submit to Open Learning online journal(completed) 1 4. Make up a specific timetable for implementing study (by Dec 1st) 15. Write annotated bibliography (by Dec 7th) 16.Decide on a learning theory for the project (by Dec 1st) 17. Rewrite literature review (Completed) 18. Rewrite research proposal (Completed) 19. Decide on specific method of analysing the results. Miles and Huberman’s interactive model of data analysis. (by Dec 7th) – (Jan 1st) 20. Carry out practical study and collect data (Jan 6th – 22nd) 21. Collect data from questionnaires and focus group (Jan 25th – 29th) 22. Analyse data (Feb 1st – Mar 1st) 23. Write journal paper (Mar 1st – June 1st) 24. Constantly read journal papers and adapt entire study as work proceeds, start writing ASAP and keep on updating ePortfolio and private Blog.

Counselor Ethics and Responsibilities Essay

As a counselor we’re taught to put our own values and beliefs aside and provide services to our clients even if our values and beliefs do not coincide. When topics such as abortion and assisted suicide are brought up, I express my personal values about them. Abortion is a very sensitive topic for some individuals. My personal values towards abortion are I am for it and I’m speaking from my own personal experience. As a woman, it’s hard to decide to get an abortion but there are a lot of reasons as to why a woman may get the procedure done. For instance, a 19-year-old rape victim came to me for help because she wants to get an abortion and wants my help changing her parents’ attitude towards her wanting the procedure done. The ethical issue that I would have to consider while trying to consider on how I am going to counsel this client is trying to persuade her parents’ to have the same values and beliefs as her in order for her to have her parent’s blessing to get the abortion. This would be an issue because I have to be aware of her parents’ beliefs and trying to change their beliefs on behalf of my client would be wrong. My personal values towards assisted suicide are different than abortion. It is my belief that an illness should not make you want to take your life. If Eleanor came to me stating that she wants to end her life because of her health condition, I am responsible as a counselor to do my best and make sure she does not cause harm to herself. Even though I am against suicide, it’s my duty to counsel my client in need. The ACA (2005) states that counselors must take measures that enable clients to be given every opportunity possible to engage in informed decision making regarding their end of life care. Moreover, I would consult my supervisor as to how should I go about counseling Eleanor and I would also look into finding the appropriate professional to refer her too that specializes in end-of-life practice. Client Rights The four most important client rights that I believe a counselor has an obligation to protect are confidentiality, informed consent, privacy and cultural sensitivity. The first important client right is confidentiality. It is important that we ensure our clients’ confidentiality because it is our duty to make sure we do not provide any confidential information to another individual without consent from our client or if we have to there is a legal or ethical justification. Informed consent is the second most important client right because it allows clients the right to be informed about their therapy and to make decisions about it. Moreover, it is important to respect your client’s privacy. According to ACA (2005), a counselor should only solicit private information from the client only when the information will be potentially beneficial to the counseling process. Additionally, it is important to be culturally competent because â€Å"everyone is deeply embedded in one or more cultures and subcultures that shape the thinking, feeling, and acting of an individual and if counselors cannot see the ways that culture has shaped them, they are unlikely to be able to see the important and deep-seated ways that culture has shaped their clients (Values, n. . ). † As a counselor, I will incorporate these rights into my professional practice by following the Code of Ethics, consulting a colleague or supervisor and continuing my education to ensure that I am culturally competent. Responsibility to Warn and Protect One factor that will make me consider my â€Å"duty to warn† responsibility as a counselor is if my client has a contagious, life-threatening disease. When clients disclose that they have a disease commonly known to be both communicable and life threatening, counselors may be justified in disclosing information to identifiable third parties, if they are known to be at demonstrable and high risk of contracting the disease. Prior to making a disclosure, counselors confirm that there is such a diagnosis and assess the intent of clients to inform the third parties about their disease or to engage in any behaviors that may be harmful to an identifiable third party (ACA, 2005). Once I confirm that my client does have the communicable and life threatening disease, I would inform the individual that would have the possibility of contracting this disease. Another factor that will make me consider my â€Å"duty to protect† responsibility as a counselor is if my client disclosed to me during a session that they have plans to do harm to another individual. The ethical issues that I would consider while making my decision to ensure the well being of the individual would be if I should notify them of the potential harm or just notify the police. As a counselor, I still have to protect my clients’ confidentiality and my decision to disclose the possibility of harm to the individual would be based on the extent of the threat. Poland and McCormick (1999) stated that â€Å"notifying police is not sufficient action to protect the counselor from a lawsuit if the client’s threat is carried out. † Client Record-Keeping Client record-keeping is related to competent, ethical practice because as a counselor you have to document the clinical assessment and treatment process to ensure that the plan that was set for them is consistent with their diagnosis and assessment information. It is the responsibility of the counselor to make sure they document each time they have contact with their client in detail in order for their supervisor to review and ensure that the clients’ sessions are showing past progress and future outcomes. The components of a clinical record that I believe are most important for protecting the client’s right to a professional standard of care is informed consent to treatment forms, fee agreements, signed client rights statements, treatment plans, and treatment team staffing notes, often signed by clients or parents as well as by professionals. Authorizations to release information provide clients’ written consent to disclose protected information within very specific parameters (Poland & McCormick, 1999). Additionally, the components of a clinical record that are important for protecting the counselor from liability are a thorough assessment, a congruent treatment plan, detailed progress notes consistent with the plan, supervisory notes, billing notes consistent with the services documented, and the client rights documents (Poland & McCormick, 1999). As long as the counselor keeps detailed documentation of each meeting with each client, they will be able to defend themselves against allegations of misconduct. Topic of Choice One ethical issue that I find that will be controversial is confidentiality. This issue is significant for me because if I had a client disclose to me during a session that they had a communicable life threatening disease and they were practicing unsafe behaviors in order to pass the disease along to as many people as possible, I would find it hard to protect their confidentiality. Once I’ve received enough information from my client, I would consult with my supervisor as to what should be my next step. After I consult with my supervisor, I would take the proper steps to confirm that my client does have a communicable life threatening disease and if they do I would inform all possible parties.

E-Commerce Insider Threats Research Paper Example | Topics and Well Written Essays - 1000 words

E-Commerce Insider Threats - Research Paper Example In addition, a major element of the problem appears from poor systems engineering of networks and software. However, to effectively deal with these imprecision and ambiguities in the business information system there is need to minimize the system loop holes and problems regarding the effective management and operational handling. Furthermore, the management of the business information security and operations has turned out to be a main task in business. This paper presents a detailed analysis of the current state of insider threats to computer systems and infrastructure in terms of numbers, costs and potential problems. The main intention of this research is offer a comprehensive overview of the different insider threats to computer systems for E-Commerce. Shaw, Ruby, & M. (1998) outlined that the ideal business information systems protection besides all outer and inner threats is not possible. The main difficulty of monitoring against the business information security threats has been an important aspect of the literature, and business information system development (Shaw, Ruby, & M., 1998). However, the main problem is the inherent complexity of the business systems. Thus, here are problems in terms of some recognized techniques offering business impressions that are not practical solutions. In this case more and more challenges are coming out in form of virus and worms (Graham, 2005). Cho, Chang, Kim, & Choi (2003) stated that in this new age of information corporations are completely dependent upon the complex information systems. In addition, these systems are in a greater danger in terms of vulnerability of systems to computer information security and crime attacks. Thus, the high-tech environment and technological experts are n eeded to develop, manage, and maintain these business information systems (Cho, Chang, Kim, & Choi, 2003). According to (Shaw,

Cross Cultural Management Essay Example | Topics and Well Written Essays - 2000 words - 3

Cross Cultural Management - Essay Example The first is to present some cultural profiling between two countries, using a range of academic models which should highlight any significant differences that are likely to occur in terms of management behaviour. Secondly, aim to critically evaluate the key communication and negotiation differences that managers should be aware of when dealing with the negotiators when they arrive. Negotiation is generally considered as a means of resolving conflict. It is a process in which problems are solved between two or more parties that attempt to settle some disagreement in a manner that is agreeable to both (Fisher, Ury & Patton 1991, pp. 1-3). Although the main principles of negotiation are easily understood, it can be extremely difficult when placed into practice. Contention between what is right or wrong; opposing views when it comes to what is fair and just; forms of communication and information exchange as well as the procedures carried out for negotiations are only a handful of the challenges that negotiators often encounter (Susskind, McKearnan & Thomas-Larner 1999, pp. 2-57). Furthermore, the process of negotiation is made difficult when different parties are negotiating across conflicting cultures (Gelfand & Brett 2004, pp. 45-47). Culture is one of the most powerful factors that determine and influence people’s way of thinking as well as behaviour an d communication (Salacuse 1993, pp. 199-208). Therefore, culture has a significant effect on the people’s means of negotiation. This essay specifically examines the impact of culture on the process of negotiation. First, it provides cultural profiling between India and Japan, and identifies differences between their culture and management behaviour. Important factors that are involved in cross cultural negotiation such as communication and negotiation differences are also tackled. In addition, the four dimensions of culture identified by Hofstede (1997, pp. 28-37) have been included,

Skills Applicatio Questions Essay Example | Topics and Well Written Essays - 750 words

Skills Applicatio Questions - Essay Example In this scenario, the common goal was to design an effective power-point presentation that contains pertinent details on conflict negotiation techniques. Since each team is comprised of three members each, the team is expected to delegate the team leader and the respective team members together with tasks to be assigned and achieved. One was therefore elected the group leader and part of one’s responsibilities was to solicit information regarding tasks that each member needs to fulfill. One member was assigned to make the necessary research on all pertinent details that need to be incorporated in the presentation. The other member was supposed to integrate all information in a power point presentation. And finally, a group leader, one was tasked to report during the scheduled presentation date. Aside from assigning tasks, one made it clear that in a defined time frame, say in three days, the information should be ready so that the other member could finalize the power point pr esentation in two days’ time. Enough leeway was provided for me, as the leader and reporter, to review the materials and present effectively. The presentation was therefore a success due to clear objectives, roles, responsibilities and conformity to defined time frame. 2. Significant Achievement. Outside of your academic accomplishments, what would you consider to be one of your most significant achievements to date and why? Outside one’s academic accomplishments, one of the most significant achievements to date was being successful in current and previous work endeavors. Having had employment opportunities that ranged from being an Arabic teacher, to assuming the position of an assistant marketing manager for an organization in the UK, and finally working as a cashier, provided various chances for personal and professional growth. A variety of skills were likewise developed through the course of employment, such as interpersonal, cognitive and analytical, coaching and mentoring, leadership and administrative, communication and customer service relations skills. One acknowledges that working in the UK as an assistant manager was most challenging; yet rewarding, in terms of enhancing knowledge, abilities and skills in the application of marketing strategies that would ensure customer satisfaction and the achievement of organizational goals. The position was challenging as one was expected to apply the needed strategies that would respond to customers’ inquiries and complaints. In retrospect, one likewise realized that working as an Arabic teacher was also a challenging role since the students were in their primary level and were therefore considered in their most crucial developmental stage. Being able to successfully motivate young students to learn by assisting in the creation of a conducive learning environment was most rewarding. Part 2 1. Tell us about a difficult situation that you have encountered and how you resolved it. A difficult situation that one remembers clearly was trying to address a customer complaint. In business, there is the philosophy that organizations strive to satisfy customer’s needs. In this particular instance, the customer was definitely not satisfied with the organization’s product that was purchased and was asking for a refund. Through the skills gained on customer service, one was able to address the

REPORT ON HIGHER EDUCATION IN QATAR (Part in green2) Research Paper

REPORT ON HIGHER EDUCATION IN QATAR (Part in green2) - Research Paper Example One major challenge that is hindering the progress of Higher Education Sector is less number of male students and increasing dropout rate of students at the secondary education level (ElGahnem, 2012). The declining number of male students in higher education is because of their responsibility of supporting their family and they easily get attracted to jobs that require fewer skills. Most of the students lack vision about their future studies and are reluctant to explore new areas of studies; recently, the demand of graduates in healthcare, research and technological fields has increased and each one offers attractive career opportunities for graduates who acquire education in these fields. In Qatar, there are less opportunities for students as institutions offering these programs are new ones and attracting students is a bit difficult for them (Khodr, 2011). Initiatives taken for promoting Higher Education and Role of Overseas Universities In order to help students in gaining access to top ranked universities, public and private organizations are taking huge measures. All concerned authorities are working together to tackle challenges being faced by Higher Education sector so that they can provide right guidance to the future workforce of the country (Sawahel, 2012). Qatar’s government has observed that students are unable to get qualified for admissions in leading universities because they lack the skills and intellectual capabilities as the education system of the country does not match the standards set by international bodies. Qatar National Vision 2030 has been launched in November 2008 with the aim of providing support to the education system of the country. In the report, all initiatives that have been taken and those that will be implemented are provided with complete details (UNDP, 2012). The foremost initiative taken is development of Supreme Education Council which is responsible for designing and implementation of policies for promotion educa tion at all levels especially higher education so that the workforce is compatible to meet demands of country’s economy. Secondly, social mediums are being used by Qatar Foundation and Ministry of Education to create awareness about various career opportunities existing for the students along with attracting students to get enrolled in such programs. Incentives are being offered to students so that they are encouraged to acquire higher education such as study abroad on scholarship and getting enrolled in part-time education program along with work (Khodr, 2011). In order to provide directions related to vocational and technical education to students who cannot meet university’s admission criteria, they are offered the opportunity of getting enrolled in Diploma courses being offered by Qatar Founda

Applications of the Scientific Method Essay Example | Topics and Well Written Essays - 1000 words

Applications of the Scientific Method - Essay Example From the business perspective, scientific methods help in making decisions, solving problems strategically or even for testing a new idea in the market. The specific problem taken for discussion is about developing a new product that is superior to competitor’s brands. We shall present a detailed analysis of the proposed hypothesis and evaluate the results for understanding the factors influencing the problem and its outcome. Scientific methods help the businesses to deal with the problems in a systematic replicable manner. The process starts with identifying the problem, analyzing the possible factors based on experience, and then forming the hypothesis that would help resolve the problem. The proposed hypothesis has to be testable and it is essential to gather data and information for testing the prediction, and finally it has to be evaluated on the basis of the outcomes generated. The scientific approach indeed requires a valid testing of the hypothesis with the available data, rather than relying solely on intuition and theoretical knowledge. Though scientific methods are successful in various fields, it is not so with the world of business, marketing and policies. The tendency of businesses to deal with the unpredictable human behavior makes the scientific methods to be less plausible. However, adopting the scientific methods for business decision-making can provide a better understanding of the potential market factors as well as the causal effects. â€Å"Product development plans can be best realized by taking the scientific method or at least the scientific temper of analysis and experimentation, which is followed by product decisions.† (Mathur, 2009, p.108). When developing a new product that is superior to competitor’s brands, the business has to analyze the existing demands and needs of the consumer’s market. The hypothesis presented is that the new products in the consumer market

Mathicillin Resistant Staphylococcus Aureus Research Paper

Mathicillin Resistant Staphylococcus Aureus - Research Paper Example Methicillin resistant S. aureus is an antibiotic resistant form of S. aureus that has emerged as a significant strain of this bacterium. The first outbreak was reported in 1980 in the region of Detroit and since then MRSA has established itself as a clinically dominant community pathogen. In 2004, a study of adult patients who presented with purulent staphylococcal infections in the emergency, MRSA constituted a 78% of S. aureus infections (Crossley et al 272, 275). The community associated MRSA has been defined on the basis of the criteria provided by the Center for Disease Control and Prevention. According to the criteria, infections are classified as MRSA if (a) MRSA is isolated within 48 hours from a hospitalized patient, (b) the patient presents with a history of hospital admission, dialysis, surgery or long term care facility residence, (c) patient has an indwelling device during the time of culture isolation, (d) previous history of MRSA infection (Crossley et al 272). It is i mportant to differentiate the microbiological characteristics of the MRSA strains from the S. aureus, the disease spectrum and manifestations so that a correct diagnosis and treatment plan can be devised. Fig 1 :Prevalence of MRSA shown in relation to the age of the patients performed by the National Health and Nutrition Examination Survey 2001-2004 (Crossley et al 281). The microbiological characteristics of the staphylococcus aureus are significant in understanding the clinical course of the disease. Staphylococci are included in the Gram positive bacteria which are signified by their catalase-positive and facultative anaerobic properties. Staphylococci measure 0.2-1.5 micro-meters in diameter and produce golden yellow colonies on agar or broth cultures within 12-24 hours at 37 C. The colonies are formed in grape like cluster formation or in the form of pairs, chains or even single bacterium (Weston 128). MRSA is a type of S. aureus that is resistant to a group of antibiotics call ed beta-lactams. This group includes Methicillin and others such as oxacillin, amoxicillin and penicillin (Centers for disease control and prevention n.p.). Fig 2: Representation of the MRSA colonies on the cultures agar observed through microscopic examination (Centers for Disease Control and Prevention n.p.). The epidemiology of MRSA is mostly significant in health-care facilities. MRSA is typically introduced through patients who are transferred from other health care settings. Doctors are also considered as important sources of inter-hospital spread of MRSA infections. Spouses of patients can also act as reservoirs of infections at several times. Colonization occurs rapidly once MRSA is introduced into a hospital. Open wound diseases such as skin diseases including chronic dermatitis, ulcers, burns, surgical wounds and decubitus ulcers predispose the patients to the MRSA colonization. Aged and debilitated patients, patients on poor anti-microbial therapy, intensive-care patients , patients of chronic hemodialysis or long-term hospitalized patients are at higher risks for MRSA infection development (Gantz et al 264,265). Apart from patients in health care facilities, visitors of infected patients are also at high risk. Disease is transmitted through casual contact such as hugging, touching or kissing. Close skin to skin contact or contact of open wounds with contaminated items and surfaces also predisposes to MRSA infections. Crowded living conditions and locations

Assessment item Business report on tourism services for local Essay

Assessment item Business report on tourism services for local consumers - Essay Example is internationally acclaimed says â€Å"Tourism comprises the activities of persons travelling to and staying places outside their usual environment for not more than one consecutive year for leisure, business and other purposes† (House of Commons, 23 June 2000). Tourism industry is one of the most important industries for the economy of any country. Huge number of job opportunities has been created by this industry in almost every part in the world. This paper focuses on the tourism industry in Hong Kong and a special tourism operation in the region. Hong Kong Disney land has been chosen as the special tourism operation. The paper include an in depth service marketing analysis which include analysis of 7’Ps of service marketing. It is needless to say that this analysis has been done in the context of Hong Kong Disney land. Like any other economy tourism industry is also an important pillar of Hong Kong economy. Almost 3.4 percent country’s GDP is contributed by this industry. More than 190,000 people are employed in tourism industry of Hong Kong and this is almost 5.6 percent of country’s total employment. But recent global financial turmoil has greatly affected the industry. It has been found that tourist arrivals in the first half of the last year were down by almost 3.4 percent. Still there were approximately 8.3 million tourist arrivals in the mainland of Hong Kong in the first six months of 2009. There are 158 hotels with more than 57588 rooms in Hong Kong. Number of total hotel room has increased by 9.5% from previous year. It is quite expected that Hong Kong government would promote tourism industry as it is a major contributor to the country’s GDP. There is tourism commission that was set up in 1999 with purpose of providing leadership and policy support to tourism develop ment in the region. Main objective of this commission is to promote and establish Hong Kong as a premier destination to the business and leisure visitors. There is Hong Kong

Living religion is not so much about where we finally arrive, but how Essay

Living religion is not so much about where we finally arrive, but how we move there - Essay Example The Native American Individuals had no plans of worshiping and reverenced when they were bemused by something in life. They continually changed their doctrines guiding their religion to match with the changing environment. Judaism is considered a way of people’s life. It is a living religion, since it is made up of the society, adoration and holidays. The Jewish religion thrived where there was the presence of a Jewish individual. The religious services were lively when the Jews assembled for the purposes of worship. The Judaism holidays enabled the Jews to stay connected through out the year seasons. Buddhism is an antique religious conviction practiced by the Egyptians and the Greeks. Buddhism is a living religious conviction as it is published in books and the internet. The teachings of the Buddha are applicable by the contemporary Buddhists in their daily activities in the society. Individuals still strive to apply the values of the ancient Buddha. Buddhism understands the suffering, which is part of human life contrary to other religions blaming suffering on other causes. Hinduism is the oldest creed in the universe. Its ideologies are based on the facts that everyone garners the fruits of his labor. It is based on the external truth as written in the scriptures. The religion lacks a common founder leading to conflicting ideologies spread by various groups. It is based on Gods’ involvement in the daily activity of an individual. There are several living teachers of Hinduism, hence, it is considered as a primeval living religion. It is a living religion as it evolves to match individual religious demands. Christianity has expanded to increase its number of followers. It treats all its followers as equal and is proof to the miracles, truths, peace and love in its doctrines. Christianity has never changed its religious inceptions or doctrines and is forever in a stable state of evolution. Islam is a living religion as

Interview summary Essay Example for Free

Interview summary Essay Introduction: Hi! I am ______________. Could you please let me know if you are taking interviews and if so, how soon I might see you? I’m interested in how mental health practitioners like you got your training. Some specifics that I need to know are queries like, why should one see a therapist and how does a typical day with a client be like? 1. How did you get into this kind of profession? Where did you get your training and what are the necessary things that are of primary importance for one to have as a mental health provider? 2. What makes one competent to conduct counseling or therapy? 3. So what are the competencies that are expected by a typical patient as well as the organization which every professional is sanctioned and affiliated with? 4. There must be a sort of internship that every specialist must go through; how did you get into the on-the-job-training and what kind of requirements that you must pass? 5. Let us move on to the ethics of the profession. I have read that the effects of setting limits or boundaries in the therapeutic relationship are lessened effectiveness. What I mean is that due to the risks of being accused of malpractice or running the risks of being involved in a toxic relationship, the therapist must set limits or boundaries. The therapist even has to define many of these things at the outset or before the start of the helping relationship. However, this may mean the reduction of effective treatment to the patient or client. Is this is true with our experience? Why or why not? 6. Could you please tell me what are some of the sensitive issues you’ve encountered so far in dealing with your patients? 7. Have you been in a malpractice suit or know of someone who had undergone this? 8. Let us go to the personal attributes that are generally found to be appealing and attractive for a would-be therapist. Can you enumerate some? 9. Are they natural tendencies or must one acquire them in the process? Are these necessary for a successful practice? 10. I see that communication plays a vital role. What are the nuances of communication necessary for a practitioner to develop as his/her own style and strategy? Interview Summary PART 2 Introduction: Hi! I am ______________. Could you please let me know if you are taking interviews and if so, how soon I might see you? I’m interested in how mental health practitioners like you got your training. Some specifics that I need to know are queries like, why should one see a therapist and how does a typical day with a client be like? 1. How did you get into this kind of profession? Where did you get your training and what are the necessary things that are of primary importance for one to have as a mental health provider? A: Actually, I got interested only to make a career of my course until around my senior year in college that I wanted to be in a â€Å"helping relationship† kind of profession and so I started to plan out what I needed. I evaluated my personal weaknesses and strengths. Most importantly, I realized that I needed to spend more time and money in various seminar/workshops to specially hone whatever skills I have. There are things that I must fully be able to grasp that are basics where I was to deal with a variety of clients since I started and these are: Knowledge of clients’ culture (history, traditions, values, family systems, artistic expressions). Knowledge of the impact of racism and poverty on behavior, attitudes, values, and disabilities. Knowledge of the help-seeking behaviors of ethnic minority clients. Knowledge of the roles of language, speech patterns, and communication styles in different communities. Knowledge of the impact of the social service policies on clients of color. Knowledge of the resources (i. e. , agencies, persons, informal helping networks, research) available for ethnic minority clients and communities. Recognition of how professional values may either conflict with or accommodate the needs of clients from different cultures. 2. What makes one competent to conduct counseling or therapy? Of course, not only should one come from a reputable institution known for excellence in learning, which has clearly transferred to the student and future practitioner the necessary knowledge and skills, pass state licensure exams which are essentials and are given. Competence includes a thorough knowledge of the nature of various individuals coming from different cultural milieu and other factors. Competence involves having insights and enough exposure to the risks that are involved in this profession. Therefore, the ethical considerations and guidelines as a mental health provider must be thoroughly understood. 3. So what are the competencies that are expected by a typical patient as well as the organization which every professional is sanctioned and affiliated with? Today, the demands are increasingly high to start with. Competencies include professional skills which are basically elucidated in the following: In particular, there are a number of generally expected levels of knowledge, skills and attributes that are essential to providing competent mental health services. One must have the ability to evaluate new techniques, research, and knowledge as to their validity and applicability in working with people from all walks of life. 4. There must be a sort of internship that every specialist must go through; how did you get into the on-the-job-training and what kind of requirements that you must pass? Definitely, before one gets to practice what one has to specialize on, a mental health provider must successfully pass an on-the-job-training which is a comprehensive one. The more number of hours one has spent on an institution and the more variety of disorders or diseases that he/she has dealt with, so much the better. I happened to not only spent sufficient time with the National Institute for Mental Health and one of its affiliates where cases are more than adequate, the training was indeed very rigorous. The patients were closely monitored and so were our studies and follow-up done on the patients. Moreover, after my graduation, additional years of training in a private Mental Health Institution as a volunteer then as an employee working with over 400 patients. It was long and tedious but it was a very productive for me and now it is paying off. Cases include more the usual bulk of Schizophrenics, major depression and the manic depressive types. Of course, there were the walk-ins and those who had the illnesses as offshoots of drug addiction/dependence which are rampant and/or still prevalent today and sadly comprise much of the demographics. 5. Let us move on to the ethics of the profession. I have read that the effects of setting limits or boundaries in the therapeutic relationship are lessened effectiveness. What I mean is that due to the risks of being accused of malpractice or running the risks of being involved in a toxic relationship, the therapist must set limits or boundaries. The therapist even has to define many of these things at the outset or before the start of the helping relationship. However, this may mean the reduction of effective treatment to the patient or client. Is this is true with our experience? Why or why not? Indeed there have been certain times that when taken too far, several well-intentioned ethical guidelines can become transformed into artificial boundaries that serve as destructive prohibitions and thereby undermine clinical effectiveness. Rigid roles and strict codified rules of conduct between therapist and client can obstruct a clinicians artistry. Those anxious conformists who go entirely by the book, and who live in constant fear of malpractice suits, are unlikely to prove significantly helpful to a broad array of clients. It is my contention that one of the worst professional/ethical violations is to permit current risk-management principles to take precedence over humane interventions. 6. Could you please tell me what are some of the sensitive issues you’ve encountered so far in dealing with your patients? One example is transference. It is helpful in many ways but this is where certain limits or boundaries must be applied and the therapist must know when this must be in place. Other issues include countertransference, dual relationships, etc. Basic to the relationship between a therapist and a client is trust and this must be preserved all throughout. The respect between the parties is not to be taken for granted. The right to be informed of what the client must go through is critical as well. What really happens between a therapist and their client when transference is occurring? Transference is the displacement or transfer of feelings, thoughts and behaviors originally related to a significant person, such as a parent, onto someone else, such as the massage therapist. It is not a rational process. It is an unconscious process. It is created just by the fact that clients come in and take their clothes off, leaving them feeling more vulnerable at first. We become an authority figure or the expert in their eyes. We often become their parent in some ways. 7. Have you been in a malpractice suit or know of someone who had undergone this? Fortunately I have not gone through that and nobody I know of personally. 8. Let us go to the personal attributes that are generally found to be appealing and attractive for a would-be therapist. Can you enumerate some? Personal qualities that reflect â€Å"genuineness, empathy, nonpossessiveness, warmth,† and a capacity to respond flexibly to a range of possible solutions. Acceptance of ethnic differences between people. A willingness to work with clients of different ethnic backgrounds. Articulation and clarification of the worker’s personal values, stereotypes, and biases about his/her own and others’ ethnicity and social class. Also, recognizing ways that these views may accommodate or conflict with the needs of clients from different cultures. 9. Are they natural tendencies or must one acquire them in the process? Are these necessary for a successful practice? There are a few natural tendencies but the rest can be learned. 10. I see that communication plays a vital role. What are the nuances of communication necessary for a practitioner to inculcate? Obviously, the most fundamental function of any therapeutic session is communication. We all use verbal and non-verbal ways of expressing ourselves that have been influenced by the culture in which we were raised. These styles can vary dramatically for people from other backgrounds. For example: †¢ Personal Space: In the United States it is common for people to stand about 3 feet apart when having a personal conversation. In other cultures, people may typically stand close, which may feel awkward to someone unfamiliar with this style. †¢ Eye Contact and Feedback Behaviors: In the United States, individuals are encouraged to look each other directly in the eye and participate actively in feedback behaviors (leaning forward, smiling, nodding, etc. ). In contrast, people from other backgrounds may show respect or deference by not engaging in eye contact or participating more passively in their body language. †¢ Interruption and Turn-taking Behaviors: Most Americans have come to expect a conversation to progress linearly, while in other cultures it may be more natural for several people to be talking at once. Listening skills to deal with different turn-taking rules must be developed. †¢ Gesturing: Hand and arm gesturing can vary quite a bit in different cultural backgrounds. In general, extra gesturing should not necessarily be interpreted as excitement since it can just be an ordinary manner of communication, depending on the speaker. †¢ Facial Expression: Variance in this form of communication is also common, and again it is important to not assume that someone is cold or distressed based solely on one’s own cultural experience.

Out of Body Experiences Speech Essay Example for Free

Out of Body Experiences Speech Essay Do you ever feel as if you’re watching the World the same way you watch tv, that’s what an out of body experience is like. Today we are going to discuss what an out of body experience is, how they are believed to occur, and in labs how are they being tested. An out of body experience is when you watch the world from a location outside of your body. During this you can see your body and the way you behave, yet you aren’t controlling your movements. It is said that at least 5 to 35 people out of 100 experience this sometime in their life. British psychologist, Susan Blackmore, says the experience has many similarities as dreaming and very close relations with lucid dreaming. According to PHD Stephan LaBerge in his book, Nightlight, they are, â€Å"The human consciousness separating from the human body and traveling in a discorporate form in the physical world. † Another popular belief is that these are also hallucinations, but if that were true how would all the same people have the same delusion? Now that we’ve discussed what they are let’s move on to how they happen. These experiences are believed to have a connection with mind altering events. Such as traumatic events, drug use, or dehydration; still that isn’t the case 100% of the time. The majority of the people experiencing these also had neuroelectrical abnormalities, which is any disorder with the body’s nervous system. It distorts the brains ability to process information. Even though they were first heard of in the early 1940’s yet scientists still have no concrete explanation for it. Many experiments have been performed in explaining these experiences, Time Magazine explains how these lab controlled experiments take place. They hook up a video camera to a pair of goggles, the camera shows the subject what is going on behind them so they are able to have a view of their own backs. A scientist taps the Now that we have went over what out of body experiences are, how they occur, and how they are being test; the real question is, do you this these people are out of their minds, or out of their bodies?

Public Relation Tactics in the Hotel Industry

Public Relation Tactics in the Hotel Industry Introduction The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. According to an American educator and writer Peter F. Drucker. The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. According to Al Ries Strategy and timing are Himalayas of marketing. Everything else is Catskills Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal The tourism consumer is the critical judge of successful marketing and public relations activities. In todays increasingly competitive marketing environment there has been a shift from traditional marketing techniques towards more aggressive and varied approaches to marketing and communication. The change from transactional to relationship management in marketing over the past fifty years has been marked by improvements in consumer satisfaction and client recommendation of repeat purchase of products and services. Brands today are often built with effective PR campaigns and then maintained through a blend of marketing and PR tactics. The impact of the Internet is having profound impact upon PR and Marketing practices enabling PR practitioners to conduct two way communications in order to maintain and enhance customer relationships. MARKETING The Oberoi Group Oberoi Hotels Resorts is famous the world over with providing the right blend of service and luxury. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi hotels and resorts have received innumerable awards and accolades. The Oberoi Vanyavilas, Ranthambore has been ranked the worlds best hotel by Travel and Leisure Readers Poll for 2010, The Oberoi Amarvilas, Agra has been ranked the fifth best in the world, The Oberoi Rajvilas, Jaipur is ranked the thirteenth best and The Oberoi Udaivilas, Udaipur has been ranked the fifteenth best hotel in the world. . Trident hotels are five-star hotels that have established a reputation for excellence and are acknowledged for offering quality and value. At present there are nine Trident hotels in India. These are located in Mumbai at Bandra Kurla and Nariman Point, Gurgaon (Delhi National Capital Region), Chennai, Bhubaneshwar, Cochin, Agra, Jaipur and Udaipur. The Oberoi Group also operates a Trident hotel in the Saudi Arabian city of Jeddah. The Groups commitment to excellence, attention to detail and personalized service has ensured a loyal list of guests and accolades in the worldwide hospitality industry. THE OBEROI The Oberoi, Mumbai (Location) Located in the citys prime business and shopping district of Nariman Point, The Oberoi, Mumbai has been completely redesigned to be the ultimate destination for contemporary style and luxury in the city. Overlooking the Arabian Sea, the hotel is full of space and serenity. Luxuriously appointed guestrooms have been meticulously planned with a host of innovative features using the latest technology. The Oberoi, Mumbai is located on Marine Drive, the famed boulevard along the coast in South Mumbai. An hours drive from the airport and only minutes away from the business, financial and entertainment districts, the hotel is also well located to visit the citys tourist attractions. The hotel offers a rich variety of dining experiences ranging from an all day dining restaurant serving global cuisine, to an Italian Restaurant and a signature Indian restaurant under the direction of a Michelin starred chef. An ideal location for business meetings and conferences in Mumbai, venues range from private meeting rooms at the 24-hours Business Centre to the conference rooms on the top floor of the hotel offering sweeping views of the Arabian Sea. The Oberoi, Mumbai is the ideal hotel for discerning business and leisure travelers. Porters fives forces model is an excellent model to use to analyse a particular environment of an industry . So for example . if we were entering the hotel industry, we would use porters model to help us find out about: Marketing Strategy of Oberoi Hotels Marketing strategy is a method of focusing an organizations energies and resources on a course of action which can lead to increased sales and dominance of a targeted market niche. A marketing strategy combines product development, promotion, distribution, pricing, relationship management and other elements; identifies the firms marketing goals, and explains how they will be achieved, ideally within a stated timeframe. Marketing strategy determines the choice of target market segments, positioning, marketing mix, and allocation of resources. It is most effective when it is an integral component of overall firm strategy, defining how the organization will successfully engage customers, prospects, and competitors in the market arena, corporate strategies, corporate missions, and corporate goals. As the customer constitutes the source of a companys revenue, marketing strategy is closely linked with sales. A key component of marketing strategy is often to keep marketing in line with a co mpanys overarching mission statement. The Oberoi Group, founded in 1934, operates 28 hotels and three cruisers in five countries under the luxury Oberoi and five-star Trident brands. The Group is also engaged in flight catering, airport restaurants, travel and tour services, car rentals, project management and corporate air charters. Oberoi Hotels Resorts is synonymous the world over with providing the right blend of service, luxury and quiet efficiency. Internationally acclaimed for all-round excellence and unparalleled levels of service, Oberoi hotels and resorts have received innumerable awards and accolades. The Oberoi group has tradition of pioneering in the hospitality industry, striving for unsurpassed excellence in high-potential locations all the way from the Middle East to Asia-Pacific. The basic strategies of the Oberoi hotels are: They provide reservation facilities through toll free numbers and online registrations Oberoi hotels and Resorts has partnered with Indias certified airlines to make consumers satisfied. They promote their service through mileage point which provides customers and travelers some offers depending on their points. Providing special offers such as Himalayan Adventure, exotic honeymoon, exotic vacations, Business travel plus etc. Creating and developing customer loyalty Customer service is important for small businesses of any industry, and developing customer loyalty can increase overall engagement and satisfaction with a company. The concept of Marketing emerged in the mid 1950s when the scope shifted from a make-and-sell-attitude to a more customer focused sense-and-respond attitude. In other words the businesses started to find products for their customers rather than finding customers for their products2. Direct marketing, Customer Relationship Management (CRM) and other relationship marketing concepts have been a topic of discussion for practitioners and academics for the later part of the 20th century and is widely claimed to be the future of marketing. Some academics have stated that the concept of relationship marketing is the biggest change in 50 years of marketing and is bringing marketing back to the preindustrial era when the producers and consumers dealt directly with each other3. Relationship marketing is an umbrella term with many subfields and is in general more connected with high-level strategic thinking. CRM has in contrast a stronger connection to marketing strategies over the customer lifetime and understanding the customers needs, attitudes, life stage, profitability and lifetime value. Oberoi Hotels and Resorts, Virgin Atlantic, and Enterprise Rent-A-Car ranked number one in hotel, airline, and rental car industry customer satisfaction, respectively in 2009. In 2009 Oberoi Hotels and Resorts, an Indian brand associated with ultra luxury hotels, earned the highest customer satisfaction score among all hotels (93.7). Midscale without food and beverage (+0.5 to 84.0) improved more than any other segment in 2009. The customer wants value for money and is generally getting discerning. Modern day research being conducted reveals that customer loyalty is taking a back seat. It is now about being innovative, and it is about fulfilling a need not saying, Youre my customer for the last 20 years, and therefore you should be my customer over the next 20. The Oberoi is an organisation that is training oriented, and which has built its brand over the last 30 years. The Oberoi has also exported its brand to some extent internationally. 2Kotler et al., 2009 3Sheth Parvatiyar, 2000 The system therefore that is being put into place is Learn, Perform, Deliver, Reward. A lot of structures are being put into place which are transparent and they created an entire communication drive in order to let people understand how these transparent structures would help them on an ongoing basis. Their vision is to develop their company to achieve world-class standards consistently. The company strategy is based on five important criteria. Job functions have been made more meaningful with new designations and responsibility levels. Rewards will no longer be based on a ten-year system but on performance. With increased responsibility will come greater authority. For greater efforts and increased productivity our people will be rewarded, and Finally, their people shall have more career opportunities in our rapidly growing organisation. They do both internal external customer surveys. When these come in, they have small teams that work towards improvement. Their focus is on Strong People, Product and Processes. Communication has played a tremendous role in getting people to believe them. Oberoi Hotel is synonymous the world over for providing the right blend of service, luxury and quiet efficiency. Internationally recognized for all-round excellence and unparalleled levels of service, Oberoi Hotel has received innumerable awards and accolades. A distinctive feature of The Groups hotel is their highly motivated and well trained staff that provides the kind of attentive, personalized and warm service that is rare today. The hotel provides best facilities like: Combining the finest of all that is contemporary and the best in latest technology with the timeless traditions of Oberoi Hotels Resorts, The Oberoi, Mumbai is the leading choice of business and leisure travelers. The meetings and conference facilities at The Oberoi, Mumbai are designed to accommodate exclusive and intimate business meetings and social gatherings. The well appointed Business Centre features nine meeting rooms that accommodate up to 20 guests. Network and relationship marketing Relationship Marketing was first defined as a form of marketing developed from direct response marketing campaigns which emphasizes customer retention and satisfaction, rather than a dominant focus on sales transactions. As a practice, Relationship Marketing differs from other forms of marketing in that it recognizes the long term value of customer relationships and extends communication beyond intrusive advertising and sales promotional messages. With the growth of the internet and mobile platforms, Relationship Marketing has continued to evolve and move forward as technology opens more collaborative and social communication channels. This includes tools for managing relationships with a customer that goes beyond simple demographic and customer service data. Relationship Marketing extends to include Inbound Marketing efforts, PR, Social Media and Application Development. Just like customer relationship management, (CRM), Relationship Marketing is a broadly recognized, widely-implemented strategy for managing and nurturing a companys interactions with clients and sales prospects. It also involves using technology to organize, synchronize business processes, (principally sales and marketing activities), and most importantly, automate those marketing and communication activities on concrete marketing sequences that could run in autopilot, (also known as marketing sequences). The overall goals are to find, attract and win new clients, nurture and retain those the company already has, entice former clients back into the fold, and reduce the costs of marketing and client service. Once simply a label for a category of software tools, today, it generally denotes a company-wide business strategy embracing all client-facing departments and even beyond. When an implementation is effective, people, processes, and technology work in synergy to increase profitabil ity, and reduce operational costs. Relationship marketing also stresses what it calls internal marketing. This refers to using a marketing orientation within the organization itself. It is claimed that many of the relationship marketing attributes like collaboration, loyalty and trust determine what internal customers say and do. According to this theory, every employee, team, or department in the company is simultaneously a supplier and a customer of services and products. Brand identity and strategy Developing a brand strategy can be one of the most difficult steps in the marketing plan process. Its often the element that causes most businesses the biggest challenge, but its a vital step in creating the company identity. A strong brand is invaluable as the battle for customers intensifies day by day. Its important to spend time investing in researching, defining, and building your brand. A brand is the source of a promise to the consumers. Its a foundational piece in the marketing communication. Defining a Brand This is the first step in the process of developing brand strategy. By defining what the brand is one can create the foundation for all other components to build on. The brand definition will serve as measuring stick in evaluating any and all marketing materials and strategies. Determining The Brands Objectives Critical to effective brand management is the clear definition of the brands audience and the objectives that the brand needs to achieve. The objectives have to be defined and a plan has to be put into place that would help to succeed in meeting them. Focusing on Target Audience The power of brand relies on the ability to focus. That is why defining target market will help to strengthen the brands effectiveness. Discovering and Crushing Brand Barriers When creating the brand strategy for a product or service it is important to perform a careful analysis to determine principal barriers. These barriers are also known as market conditions that can keep the product or service from achieving success. Brand Packaging and Identity Branding is someones identity in the marketplace and the Oberoi brand says what it should. The company image is all about the appearance of the packaging. Successfully out-branding ones competitors is a continuous battle for the hearts and minds of the customers. The proposition the brand strategy makes must be very compelling, attractive and unique among competitive offerings. The proposition must also be consistently reinforced throughout all phases of an organization, from senior executives to customer service, research and development, business development and even any business partners. The brand statement, often called the brand promise or proposition, is a derivative of branding research. It states the benefit of buying and using the companys products or services. For Oberoi industry the brand statement is Our commitment is that every guest leaves satisfied. Oberoi Hotels which is an Indian brand associated with ultra luxury hotels. Founded in 1934, Oberoi manages 30 hotels and 5 luxury cruises under the Oberoi and Trident brands. All the hotels owned by the company across the many segments in India operate under the Oberoi brand name. The usual trend in the international hospitality industry is to have distinct brands for each segment that a hotel group operates in. This strategy ensures that the brand equity is not diluted when the brand enters the business segment or economy hotels segment. But the Oberoi brand has not treaded this path till now. The Oberoi Group has removed the Oberoi brand names from six of its hotels which are not luxury hotels. Simultaneously, it has brought all the luxury palace-hotels previously called villas under the Oberoi brand to convey the brand spirit and strengthen the brand equity. This strategy ensures that Oberoi preserve their brand equity and also facilitates the expansion to other segments by endorsing the sub-brands with their parent brand names. With the Indian travel and tourism industry expected to grow at an annual rate of 8.8% to US$90.4 billion in 2015, these brand maneuvers become very important to ensure the famous Indian hospitality brands are up to the global challenges. Viral and guerilla marketing Guerilla Marketing: Unconventional marketing intended to get maximum results from minimal resources. Viral marketing: Marketing phenomenon that facilitates and encourages people to pass along a marketing message. The concept of guerrilla marketing was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional, potentially interactive, and consumers are targeted in unexpected places. The objective of guerrilla marketing is to create a unique, engaging and thought-provoking concept to generate buzz, and consequently turn viral. The term was coined and defined by Jay Conrad Levinson in his book Guerrilla Marketing. Guerrilla marketing involves unusual approaches such as intercept encounters in public places, street giveaways of products, PR stunts, or any unconventional marketing intended to get maximum results from minimal resources. More innovative approaches to Guerrilla marketing now utilize cutting edge mobile digital technologies to engage the consumer and create a memorable brand experience Guerrilla marketers use all of their contacts, both professional and personal, and examine their company and its products, looking for sources of publicity. Many forms of publicity can be very inexpensive, or even free. Levinson says that when implementing guerrilla marketing tactics, small size is actually an advantage. In The Guerrilla Marketing Handbook, he states: In order to sell a product or a service, a company must establish a relationship with the customer. It must build trust and support. It must understand the customers needs, and it must provide a product that delivers the promised benefits. The Oberoi group has actually implemented this strategy in providing their services and maintaining good relationship with their customers. Strategic Customer Relations For larger-scale enterprises like The Oberoi group, a complete and detailed plan is required to obtain the funding, resources, and company-wide support that can make the initiative of choosing and implementing a system successfully. Benefits must be defined, risks assessed, and cost quantified in three general areas: Processes: Though these systems have many technological components, business processes lie at its core. It can be seen as a more client-centric way of doing business, enabled by technology that consolidates and intelligently distributes pertinent information about clients, sales, marketing effectiveness, responsiveness, and market trends. Therefore, a company must analyze its business workflows and processes before choosing a technology platform; some will likely need re-engineering to better serve the overall goal of winning and satisfying clients. Moreover, planners need to determine the types of client information that are most relevant, and how best to employ them.4 People: For an initiative to be effective, an organization must convince its staff that the new technology and workflows will benefit employees as well as clients. Senior executives need to be strong and visible advocates who can clearly state and support the case for change. Collaboration, teamwork, and two-way communication should be encouraged across hierarchical boundaries, especially with respect to process improvement.5 Technology: In evaluating technology, key factors include alignment with the companys business process strategy and goals, including the ability to deliver the right data to the right employees and sufficient ease of adoption and use. Platform selection is best undertaken by a carefully chosen group of executives who understand the business processes to be automated as well as the software issues. Depending upon the size of the company and the breadth of data, choosing an application can take anywhere from a few weeks to a year or more. 4DestinationCRM.com (2002) 5TechTarget (2009) Strategy Checklist: Planning for CRM and Customer Service Success The three phases in which strategic consumer relations support the relationship between a business and its customers are to: Acquire: Strategic consumer relations can help a business acquire new customers through contact management, selling, and fulfillment.6 Enhance: web-enabled CRM combined with customer service tools offers customers service from a team of sales and service specialists, which offers customers the convenience of one-stop shopping.6 Retain: CRM software and databases enable a business to identify and reward its loyal customers and further develop its targeted marketing and relationship marketing initiatives. Over the last decade, too many organizations have assumed that their products or services were so superior that customers would automatically keep coming back for more. But in order to compete effectively in todays marketplace, organizations must change their strategy to become more customer focused, not product focused. Strategic consumer relation is the best way to integrate this customer-facing approach throughout an organization. 6 James A. OBrien George M. Marakas (2009). Enterprise Business Systems. Management Information Systems. McGraw-Hill/Irwin. Effectiveness of e-marketing An e-marketing strategy is needed to provide consistent direction for an organizations e-marketing activities that integrates with its other marketing activities and supports the overall objectives of the business. For many companies, the first forays into e-marketing or Internet marketing are not the result of a well-defined, integrated Internet strategy; rather, they are a response to competitors activities or customers demand. There is no evidence to suggest that the approach to developing and implementing a strategy should be significantly different for e-marketing. Established frameworks for corporate strategy development or strategic marketing planning should still be followed. These frameworks provided a logical sequence to follow which ensures inclusion of all key activities of strategy development. However, with e-marketing there is an even greater need for a highly responsive strategy process model where rapid reaction can occur to events in the marketplace. The use of Soviet-style 5 year planning does not seem appropriate; a preferable approach is an emergent e-marketing strategy process that is part of a continuous improvement. E-business or e-marketing strategy process models tend to share the following characteristics: Continuous internal and external environment scanning or analysis are required. Clear statement of vision and objectives is required. Strategy development can be broken down into formulation and selection. After strategy development, enactment of the strategy occurs as strategy implementation. Control is required to detect problems and adjust the strategy accordingly. They must be responsive to changes in the marketplace. There is four stage models for e-marketing strategy development: 1. Strategic analysis. Continuous scanning of the micro and macro-environment of an organization are required with particular emphasis on the changing needs of customers, actions and business models of competitor and opportunities afforded by new technologies. Techniques include resource analysis, demand analysis and competitor analysis, applications portfolio analysis, SWOT analysis and competitive environment analysis. 2. Strategic objectives. Organizations must have a clear vision on whether digital media will complement or replace other media and their capacity for change. Clear objectives must be defined and in particular goals for the online revenue contribution should be set. 3. Strategy definition. Strategy definition may be denoted by eight factors: Target market strategies. Positioning and differentiation strategies. Resourcing Internet marketing priorities significance to organization. CRM focus and financial control Market and product development strategies. Business and revenue models including product development and pricing strategies. Organizational restructuring required. Channel structure modifications. 4. Strategy implementation It includes devising and executing the tactics needed to achieve strategic objectives. This includes relaunching a web site, campaigns associated with promoting the site and monitoring the effectiveness of the site. The travel industry survives as one of the better performing sectors in e-commerce. With no fulfillment and no need for online payments, the hotel industry is well positioned to capture the full potential of ecommerce while avoiding many of its risks. Despite the burst of the Internet bubble, the promise of the Internet for hoteliers is still real: Online distribution can reduce costs, attract affluent customers and lessen dependency on more traditional and expensive distribution channels. The Oberoi group is providing effective e-marketing services to their customers. Conclusion: Through this assignment I have found that the main purpose of hospitality and tourism industry is to entertain a guest with goodwill. Oberoi hotel is using all the marketing strategies and has developed good customer relationships, which is the reason for their increasing and worldwide growth. Oberoi hotel is always offering a range of facilities and business services like as internet, fax machine. I have found that Oberoi Hotels Resorts are synonymous the world over for providing the right blend of service, luxury and quiet efficiency. Internationally recognized for all-round excellence and unparalleled levels of service, Oberoi Hotels Resorts have received innumerable awards and accolades. A distinctive feature of The Groups hotels is their highly motivated and well trained staff that provides the kind of attentive, personalized and warm service that is rare today. The Groups new luxury hotels have established a reputation for redefining the paradigm of luxury and excellence in s ervice amongst leisure hotels around the world. Recommendation: With the completion of this assignment I know much about how to run a business smoothly and what is required to become a good and successful business man and get good profit. One should be very much clear about what the needs of the customers are and how to satisfy them. Every businessman should give focus on the customer needs because this is first and foremost thing in business. If we make strategies before starting any business then we wont have to face many problems. Organizations should be arranging and delegating work for accomplishment of their goals. Relationship Marketing refers to a long-term and mutually beneficial arrangement where both the buyer and seller have an interest in providing a more satisfying exchange and is essential for any industry to reach high status. A key principle of relationship marketing is the retention of customers through varying means and practices to ensure repeated trade from preexisting customers by satisfying requirements above those of compe ting companies through a mutually beneficial relationship.

Ozzy Osbourne :: essays research papers fc

The Prince of Darkness and Black Sabbath On December 3rd, 1948, John Michael Osbourne was born in Birmingham, England. This child would suffer many hardships throughout his life, but somehow would force himself to overcome them. This man that came to be known as Ozzy fronted the most famous classic metal bad of all time, Black Sabbath. After trying work, Ozzy moved to petty theft, and then ended up in jail. Ozzy decided to try music as a career. He began to look for bands to join and soon found one named Music Machine. Due to illness, Music Machine was in need of a singer. Ozzy filled in and was fascinated by the traveling and wild sides of the music lifestyle. Later, he joined a band called Approach, but he disliked the band and quit shortly after. Ozzy eventually formed a band with Tony Iommi as guitarist, William â€Å"Bill† Ward as drummer, and Terence â€Å"Geezer Butler† as bassist. The four musicians first called themselves Polka Tulk Blues, and then changed its name to Earth. The Band played a gig at a place called Henry’s Blueshouse(Veinotte). The upper-class people that were at the gig had been awaiting a different Earth and totally different style of music. The night was a disaster and the band knew that a new band name was in order. Geezer suggested that the band change its name to ‘Black Sabbath’, the name of a horror movie during that time. Black Sabbath got some gigs on its own, but more often the band would wait where other bands were scheduled to perform. If the scheduled band failed to show up, Black Sabbath would take their position on stage. In January 1969, they played the Star Club in Hamburg, a place made famous by The Beatles. The club booked the band for future shows after the outstanding performance. They played seven shows a day and wrote new music and lyrics as they went. Black Sabbath completed their first album and released it on Friday, February 13, 1970. The album was recorded in only eight hours with a cost of approximately $1200 in United States currency, which was very cheap for the time. During the recording, the band still lacked popularity, but just did what they enjoyed, which was sing about the gloomy side of life. At this point, the four men were having a great time and did not expect to make it very big in the music industry.

How Michael Henchards Character In the Mayor of Casterbridge Led to hi

Why Michael Henchard’s Character Led to His Misery and Demise The Mayor of Casterbridge by Thomas Hardy is a novel about the rising and plummeting of a complex man named Michael Henchard. Michael Henchard does not just have one characteristic or just one personality for that matter. His personality can be described as thoughtful and strong-minded but also as ruthless, stubborn and cold. Henchard's impulsiveness, aggressive attitude, childishness and selfish nature made failure and misery inevitable in his life. The essence of his character is the root of his demise and misery. Michael Henchard’s pride and stubbornness leads to the start of his demise. When we first meet Henchard he is a dejected hay-trusser of twenty-one years, who is married to his wife Susan, with a young daughter, Elizabeth Jane. We see Henchard sell his wife and daughter in a drunken rage in a furmity tent at a county fair. It starts out first as a joke, but then is turned foul. "Why shouldn't they put 'em up and sell 'em by auction to men who are in need of such articles? Hey? Why, begad, I'd sell mine this minute if anybody would buy her!" Henchard said. The main reasons for Henchard continuing on with his joke to sell his wife and daughter to a sailor were his pride as well as the effect of the alcohol. Drinking alcohol leads to a couple decisions that Henchard comes to regret. In fact he often regrets things after he does them, and suffers the consequences. An example of this would be the fact that he sold his wife and daughter to a complete stranger for only five guineas. That sin stays nestled on his conscience and haunts him not only right after, but throughout his life. Henchard was young and naive and felt that his wife and daughter wer... ...titude. â€Å"Henchard’s Will: ‘That Elizabeth Jane Farfrae be not told of my death, or made to grieve on a account of me. And that I be not buried in consecrated ground. And that no sexton be asked to toll the bell. SL And that nobody’s wish to see my dead body.’† Michael Henchard’s constant exercise of jealousy, pride, immature actions and overwhelming emotions bring him to his tragic end. Although Henchard might have you think he is a victim, the reader can see that his personality leads to the conclusion of his downfall and that Henchard’s inability to learn from his first mistakes takes him down a path no one wants to face. He might have been able to survive his mistakes had he not been so self-destructive. But because of the combination of his personality traits and the complexity of his character’s mind, he is eventually led to the nothingness that engulfs him.

empathy and sympathy :: essays research papers

On Tuesday 6:30am an old friend of my mine that I knew for 20 years in NY, past away due to a heartatach, it was a shock to my self and all his family. I flew out to New York, trying to put my self together as it just hit me I will never see him again or hear his remarks about my way of life. All of the sudden I realized if I feel like that how will his children feel, how will there stepmother feel, and I remember yes they just lost their mom few years ago and now their dad. I started feeling sorry for them. I realized I am feeling sympathy for the kids and wife, I was thinking that they are remember their father with pain. I did not think as an empathetic person that maybe they are remembering their father with pain but also with the pleasure, he brought to their life. This is what I would like to write the how similar empathy and sympathy are and how different. How a little extra thinking and an extra word could change from sympathy to empathy. Moreover, how us as social worker should make sure we do not move from empathy to sympathy. Sympathy; what dangerous feeling to us Social Workers, yet it comes naturally without any warning and we have to make sure we convert it to empathy before its too late. We have to make sure we do not only agree with some aspects of the clients feelings, beliefs, etc. that he/she believe in which translates into sympathy, but above all we should involve experience, understand and tune into her/his entire inner world to represent empathy. If we Social service workers use empathy, we will respond more expandable to the client. Thinking about what happened to my friend’s family this week and watching how people gave sympathy to them, made me realize, that the more sympathy they gave them the more grieved they where.

Journeys End Courseowkr Essay

Explain the ways in which R. C. Sherriff conveys a sense of the horror of war in Journey’s End with detailed reference to three extracts from the play. How could a film director enhance this sense of horror on the screen? Journeys End, the seventh most famous play written by R. C Sherriff in 1929, set in Saint-Quentin, France, in 1918, gives us brief glimpse into the experiences of the officers of a British Army infantry company in World War I by showing us 6 days in a dugout of the front line. It is about a 21 year old Captain Stanhope, and after having spent nearly three years in the trenches without any significant leave, has taken to drinking heavily to control his nerves and to ease the stress of trench warfare. The play brings us through many different themes and genre’s throughout, from death, to love and friendship, comadeship, to ‘class’, and the scarring effects of war, and to the horror’s of war. What interests me is that the play stays only on the single set of what is the dugouts. They are dark, underground rooms where the officers of a British company eat, sleep and talk about what is going on in the trenches just outside, yet you can still, yourself, experience what the war was like. You are not faced with your usual heroic commander who saves the day in the end, instead there is Stanhope, a heavy drinker, affected by three years of war. And the play doesn’t have courageous battle scenes and huge explosions, or a valiant death bed scene. Instead, the horror’s of war are portrayed through the waiting and the suspense of not knowing what’s going to happen next, the characters trying to find security and comfort in anyway possible, the way they would do anything to get out of there. Fear and cowardice is shown a lot in this play, which is very different from your usual courageous soldiers, ready for battle. The authenticity of the play is what makes it original. It actually shows what really went on in the trenches. A particular, during act two, the audience experience a one of the soliders, Hibbert, trying to get out of the war but pretending that he had neuralgia. Hibbert is becoming effected from the war, and is generally scared of having to go up and fight. By now in the play, the men are expecting an attack in about two days, and as it draws closer, Hibbert is becoming more nervous and terrified. At first, he tries hinting the fact that he is supposedly â€Å"ill† towards the commander, Stanhope, but in the end, he almost impatiently declares that he has to â€Å"go down† the line to a hospital, when he says â€Å"It’s no good. I’ve tried damned hard, but I must go down. † Stanhope, a commander three years, has already seen this sort of behaviour and many men trying to get out of going to battle, and obviously see’s past this or does not think that neuralgia is an excuse to go to hospital. The scene goes on to the point where Stanhope and Hibbert get into a struggling fight, where Hibbert asks Stanhope to shoot him. This shows the horror’s of war because the character Hibbert is desperate to get out and go home because he knows that the attack is near. It’s not the actual war and the actual battle that is particularly horrifying, but having to wait for it, knowing that it’s going to happen, and being not completely one hundred percent sure that you’re going to come out alive is what is haunting Hibbert. The director could develop the horror of this scene on the screen by making the sounds of the distant guns and explosions a bit more taunting, almost as if Hibbert is getting more and more scared as the attack comes closer. Hibbert should also be shorter than Stanhope because Stanhope is more of an intimidating figure who is in charge, whilst Hibbert is a cowering soldier trying to get home. The actor playing Hibbert shout also be stuttering, not sure what to say or do because Stanhope is telling him that â€Å"No man’s sent down unless he’s very ill. There’s nothing wrong with you. † Hibbert is inconsolable and should be acting like he’s trying to make up more excuses why he should be sent home, almost pleadingly, as he says lines like â€Å"Stanhope – if only you knew how awful I feel – Please do let me go by -. † Hibbert gets very distressed and says things like â€Å"What the hell-! † and Stanhope and him get into a fight. Stanhope should be stronger and more skilled than Hibbert as he is trying to get away and disobey him, so the thrusting and the struggles from Hibbert should be pathetic and weak, quivering, and Stanhope should be firm and almost unfazed. The whole point of this scene is having to face reality and not really believing what you waited for, for so long, and feared was going to finally happen. The lighting should be dark and there should be shadows on Hibbert’s face, showing how distraught he is and possibly the lack of sleep. There should be a lot of close up shots as well to see character reactions, and some long shots to show the character’s difference and maybe, their similarity, how they are both afraid but are reacting but are handling it in different ways. A lot in the play, we see a lot of how the men cope with the dread of being in the war, and the upcoming attacks. The constant talk of food whenever the topic of attacks and the war comes into the conversation, Stanhope’s drinking problems, and pretending they have illnesses so they could have a shot at trying to go home. Osborne is seen as an â€Å"uncle† figure between the officers for his avuncular manner, and at one point in the play, Osborne is reading an extract from Lewis Carroll’s Alice in Wonderland. Raleigh questions him on why he is reading a children’s book which doesn’t make sense, but it seems that Osborne is comforting himself by going back to times where he was safe and secure in his childhood memories. Before Osborne reads the extract from Alice In Wonderland, Raleigh and him were talking about the raid, possibly lots of dramatic pauses, trying to avoid eye contact, when Osborne quickly changes the subject and reads more of Alice In Wonderland, leading them into a completely different conversation about Raleigh’s home town. This scene should be acted as if Osborne is showing his first vulnerability in the play, taking comfort in his childhood memories, when he was away from the war, and in a safe and secure environment. When Raleigh comes over, he tries to adopt his fatherly figure. Raleigh is still very new to all this, so he is very naive and almost acts as if he is looking forward to this raid. The actors should say the lines from Alice In Wonderland as if they were haunting and not comforting at all. Osborne and Raleigh should be quite awkward and trying to avoid eye contact, sadly contemplating what they miss. Another horror of war portrayed in this play is the lack of certain possessions and things that the men cannot have whilst in the dug out. It being good food, comfort, sleep and even women. Throughout the play, the men are constantly referring back to food or their lives back home, and at one point, looking at pictures of naked women together. In the war, the men are deprived from these things. The deaths of two of the most important characters in the play Osborne, the paternal figure, and Raleigh, the figure of innocence and naivety are extremely important, as are their effects on Stanhope and are another horror of war. When Raleigh is dying from a shell hitting his back, he is paralysed, and is with Stanhope in his dying moments. Stanhope, who, from his drinking and paranoia, had always been very distant and cold towards Raleigh because he thought that he could write home to his sister about how much of a wreck he was, was now showing a new and comforting side of himself, calling Raleigh â€Å"Jimmy† and â€Å"old boy. † Even now, Raleigh is naive, thinking that there is something on his legs as he cannot move them, saying that he is â€Å"feeling rotten, lying down here when everyone else is up there. † By now, Stanhope would be desperately trying to comfort Raleigh, hoping that he would get lucky and possibly survive his injury, but through this scene you can tell that Raleigh’s voice is getting even more distant and softer as he is slowly getting weaker. The lighting should be soft and with some shadows to represent Raleigh’s fading life and the sound of the raid should still be going on. When Raleigh dies, Stanhope is left alone to face the rest of the war on his own, another revulsion of war. This student written piece of work is one of many that can be found in our AS and A Level War Poetry section.

Behavior of People in Power

People who confine the highest speckles in embodied America argon considered as individuals that hold the seat of reason. They argon refereed to as such because of the measuring of resources that they possess as strong as their capability to bidding it. In relation to this, they oerly have the ascendency to command separate concourse as they act as superiors to any(prenominal) employees that obtain their source of living from extending in their companies. Being the case, there demeanors are often the topic of public scrutiny.People in office behave differently in corporate America. There are cases wherein close to of these people tend to abuse the power that they have. The main issue about the behavior of those powerful people in corporate America is in the way they supervise with their proletarians. Corporate managers have been tougher towards there employees in the recent decades. Such kind of achieve could be attributed to the fact that foreign contender has dramatically increased, which makes business operations make up harder to deal with.As such, millions of American workers, regardless of the eccentric of job that they have may it be white-collar or blue-collar and disdain of their sex and age are experiencing employ stagnation as well as worsening case of health and aid benefits. Furthermore, workers are pressured by the management to work harder and faster (Greenhouse, 2008). This kind of condition is discernible in large and leading American corporations. A good example of this is Wal-Mart. For near time now, Wal-Mart has been facing legion(predicate) allegations and lawsuits with regards to their unlawful treatment of their employees.The topic of establishing a parturiency union for Wal-Mart employees has also been the topic of numerous debates. An example of such maltreatment is when some of its workers complain about the indignity and danger of universe locked inside their stores at night. There is peerless incide nt wherein a supervisor and his worker that is suffering from food poising were locked inside the store, which make it impossible for him to take his worker to the infirmary (Greenhouse, 2008). Being layed off is one of the hardest intimacy that an employee can go through oddly if he or she is the breadwinner of the family.However, some corporate managers tend to this insensitively like what RadioShack did to cd of its workers in its headquarters as frontward Worth, Texas. The management fired its workers through electronic mail by stating The workforce reduction observation is currently in progress. Unfortunately your position is one that has been eliminated (Greenhouse, 2008). Based upon the poll conducted by Business Week (2000), almost three-quarters of the American public believes that business, which includes huge corporations is already gaining a whole deal of power in the various aspects of peoples lives.Some Americans also look at corporations as the villain in terms of the demands of various managements towards their workers that do them overworked and stressed out. In line with this, many an(prenominal) Americans also feel that they are not getting and enjoying the fair share of wealth that these corporations are earning. This is due to the fact that fair wages and benefits have only exceeded pomposity by a meager amount of 7. 6%, while productivity has increase by 17. 9%. Moreover, many citizens that blend to the middle-class are pointing out the turnout gap between the rich and the low (Business Week, 2000).The discussions above show that the tremendous amounts of power that corporate America has as well as its great influence over the lives of other people. However, this power has also change the behavior of some of those who possess authority in these corporations. They have utilized it for their take in advantage at the expense of other peoples welfare. Those people who deserve utmost importance like the corporations employees a re instead place in a very disadvantageous position. References Business Week. (2000). to a fault Much Corporate Power?Retrieved family 23, 2008, from http//www. businessweek. com/2000/00_37/b3698001. htm. Greenhouse, S. (2008). Has Corporate America Turned pachydermous Toward its Workers? Retrieved September 23, 2008, from http//tpmcafe. talkingpointsmemo. com/2008/06/30/ has_corporate_america_turned_c/. http//tpmcafe. talkingpointsmemo. com/2008/06/30/has_corporate_america_turned_c/ http//knowledge. wpcarey. asu. edu/article. cfm? articleid=1008 http//www. businessweek. com/2000/00_37/b3698001. htm http//jimgentil. blogspot. com/2007

Gantt Chart for Execution of House Construction Essay

Be specific with the sort of graph deeds that youd like to create.Explanation of Gantt Chart (refer appendix)The overall activity has been planned for a time long span of 9 months. The activities have been classified as what follows Excavation (A) : This is the first stage where archaeological excavation for the house columns needs to be carried out. The lead time for this physical activity is one month. This is a process which is labor first intensive and needs to be completed as per the architectural drawing.Charts early may be used by different entities in undertakings logical and many projects.Once excavation is complete the next stage is of RCC which involves making corinthian columns and beams of the house. Once the structure is 75 % complete we can simultaneously continue with the next stage of brickwork [C].The achievement of try this milestone will not hamper activity C but due caution has to be exercised that the activity gets completed by the fourth next month form the project starting date as it is the start of activity D and E. old Brickwork (C) Along with brickwork the other activities Electrical (D) and Plumbing (E) consider also need to be commenced upon the completion of stage B and 50 % of stage C as the electrical pipes and fittings need to be covered inside the walls.

Through Gantt chart that is wireless internet it is simple to construct timeline logical and implementation practice and your job chart.Plastering (F) After successful completion of electrical and plumbing work we can start keyword with the internal plastering activity. However external internal plastering can be carried out when 50 % of stage D and E are complete.This is the second third milestone. At this stage it is important to synchronize actual project execution with the planned.Since youre able to observe the under chart template, such as a landmark to every easy task will help reach them and to concentrate on the project.Gantt charts are best for new strategies and projects.

In both compact logical and big projects Gantt graphs are utilized due to this simplicity.Each job takes 10 days to finish, and every task is determined by the former job.Its other possible to also cite the concurrent tasks that moral ought to be achieved in addition to the tasks.This great undertaking ought to be presented in a word long table utilizing a picture format.

Without these charts you cannot have to take care of the project.The graph uses fashions brief proper to your requirements that are different.If you would like to create a Gantt chart of your own it is possible to proceed and examine the Gantt graph logical and may use it in order to do it.Gantt chart can help to extend a distinguished logical and rich screen which delivers a visual effect that is terrific.

Howard Schultz Strategy with Starbucks

When Howard Schultz foremost undergo Starbucks chocolate, later(prenominal) onnoon tea and modify he was with by delay in love by the operations and patronage finishing, and actively pursue a contrast with them. At that prison term, Starbucks Coffee, afternoon tea and raciness was an 11 cover of study ageing hot chocolate tree bean berry cheat on with six-spoter submits in Seattle specializing in uplifted- timber boozeing chocolate beans. Starbucks Coffee, tea snip and castrate exigency to puzzle out elegant hot chocolate to their nodes, so to that end, they import cho field glass drinking chocolate beans, roasted them to their suffer insistent specifications and change the beans and high-end drinking chocolate beanstigmars to their clients, so nodes could film glorious deep brown tree at substructure.The only(prenominal) umber brewed onsite was the try of a roast, in separate for a guest to desexualise if they cherished to demoralize that flavor, and as start out a damp off of the study of their customers pes to appreciate, and appargonnt sully more(prenominal), quality java e precisewhere the customary mix oper able at the market place breed stash away. Schultz, after a familiarity teddy to Italy where he accidently observed the espresso prohibit of Milan, came affirm understructure with an communicateic of how to understand the commerce. His frenzy was non dual-lane by the featureers, and when petty changed over the contiguous dickens historic period, Schultz leftfield Starbucks Coffee, tea leaf and zest to chicken feed his own lodge Il Giornale.At Il Giornale he did what he cute to do at Starbucks Coffee, tea leaf and change give rise the energy, standard nimbus and familiarity of the Italian cocoa bars in Seattle. within 2 years the owners of Starbucks Coffee, tea leaf and spiciness cherished to move their bloodline and Schultz blithely barter ford and feature both businesses, trade them Starbucks stack (SBUX). Schutlz, flat in obstinance of the authorized funds, the cook delineate up and his chocolatehouses, was organize to to the full seek his dodging.His end was to do a dictate where his customer could get laid reward coffee and odoring pampered and relaxed, devising the snag at his coffeehouse a calve of the customers twenty-four hour period a tertiary charge where they could go an urban oasis (Rumelt, 2011) (the initiatory and import show are home and educate). This would be a regard de graceful, simply for themselves or to pair with friends. Of course this fantastic arrive was visualize to smash across the nation and create exp hotshotntial function gross bargains as Starbucks became the stead to beTo pee-pee this ideal, Schultz necessitate to extract the adept employees and get his rung to pack so that customers (had) a very supreme check in its rete ntions. (Thompson & Shah, 2010) He did this by a medley of methods, sourced from the six manoeuver dogmas the employee aggroup came up with. He was able to earn the quaternate principle baffle enthusiastic tot each(prenominal)yy satisfied customers altogether of the meter by having glad employees (1st principle), fealty to sourcing the opera hat(p) beans and standards to take up the correct form (3rd principle), and creating an excited connective to his customers. Schultz firm believed that Starbucks had to be a keen place to lam in send to cater the atmosphere and dish up that he envisi integrityd. (Brown, 2011) He kat once that in monastic suppose for his employees to be happy, he inevitable them to combine and sapidity they could advertise without retribution, and to witness assessd. maven of the manners he exhibit their value to the caller was to brook health administer to level his part epoch baristas. Employees, at once called par tners, were underpin up by commodious learning in coffee knowledge, brewing, and how to go out of their way to perk up sealed customers were fully satisfied. (Thompson & Shah, 2010) Furthermore, they were rewarded by a actualization schedule which hold honor in brewing, customer dish, targeters renal pelvis, savings, profits, and opposite activities that support the conjunctions mission. Starbucks broadened their freight to their faculty by pass employee business line options to all employees, and later this would blow a fuse to complicate employee teleph integrity circuit purchase programs. Schutzs formulate created a overbold accost with coffee and the coffeehouse. His customers flocked to bewilder the experience. Customers comprehended Starbucks allegiance to fine coffee and the care remunerative to them from the twinkling they walked into the store. Starbucks discovered that the partnerships we make in communities created a allegiant following. (starbucks. com) Customers fagged afternoons at Starbucks. They brought their work to Starbucks. They go out at Starbucks. And they came gutswards sometimes daily. Schultzs dodging was a success. Starbucks became the tot up 1 retail merchant of distinguishing characteristic coffees. When Schultz took a break from common operations as chief executive officer in 2000, Starbucks had gravid to 3,501 stores.What a offset from a commencement of 11 stores and degree centigrade employees in 1987. 2 chief executive officers followed Schultzs term of office and Jim Donald, the second one, allot increase the account of stores and store efficiencies as his outline higher up customer service whimsical the business. Complaints sur set approximately that Starbucks mat more ilk a fast-food eatery than a coffeehouse. ( late York propagation oc instillation Day, 2012) This pursuit, on with the d substantiallyant Recession, created massacre in Starbucks finances, capr icious extend impairment from a high of $40 (5/1/2006) to $8 (11/17/2008). ( sprightliness economic science) At that point, the card usted Jim Donald and asked Schultz to eff stake as CEO and lead a major(ip) restructuring and resurgence initiative. (Thompson & Shah, 2010) bonnie handle the introductory time he walked into Starbucks in 1981, Schultz treasured to be transported by the aromas and the ambience. He implant the weed he came back to miss those points. do of breakfast sandwiches, checked to manage with march on competitors, spread out the loaded smell of coffee and put off from the burden output. ripening and calm consent besiege get through appeared to flummox bring forth the product.His woolgather to beatify and arouse the homosexualkind liveliness one person, one cupful and one equalness at a time (starbucks. com) would fate a venomous recapitulation of what wasnt operative and what postulate to change. Mr. Schultz faced a onerous labor movement He had to dull nap the social club to make stores sapidity more exchangeable hip region coffeehouses knead withal delivering the cool off gain that investors have come to expect from Starbucks. ( sore York time care Day, 2012) Schultz conclude that reverseing had have a carcinogen and that the party undeniable a transition in its culture and run approach. (McKinsey Quarterly, 2011) He halted the warring store openings and shut 900 underperforming stores. This in turn caused layoffs of 1,500 store employees across the country and 1,700 globally, and 700 bodied employees. He refocused the companionship back to its madness of obtaining the finest beans and creating the take up brew. He recommitted to compliance and digest to all from the broken coffee growers to the employees. And to have Starbucks and their employees to the human conjunction from the customers seeking a honorable drink and a relaxation to substantive con tributions to the part where the store was located.Keeping coffee at the center of attention, Schultz explored assorted taxation streams in order to grow the business. They could sow and predate clean products and new(a) reproachs inner the stores (McKinsey Quarterly, 2011) and wherefore indorse them for sale with respective(a) retailers. For caseful Starbucks authencetic VIA, an photoflash coffee that was banner to the radical nourishment that was on hand(predicate). They integrateed VIA into the frantic connection they had with their customers in Starbucks storesdoing that for six to eight-spot months and succeeded well beyond expectations. (McKinsey Quarterly, 2011) With that track record, grocery and do drugs stores lined up to add this enkindle product to their store lineup. Starbucks has added many another(prenominal) similar products to diffusion Frappuccino, a flavored iced coffee in nut case bottles, now available righteous about everywhere. S tarbucks has pass Unilever partnership to require and award sevener different flavors of super-premium coffee ice cream. Starbucks coffee beans are sell in motley retail establishments, whether by the clench or in pods, for integrity cup dispensers like Keurig.All these items time lag Starbucks in figure of their brand and have importantly contributed to Starbucks monetary ripe(p) health. The billet has clearly responded to Schultzs revamped strategy by rebounding from the $8. 26 (11/17/2008) to $51. 17 (9/7/12). Today, Starbucks has slowed down from Donalds inhalation of 40,000 stores with a controlled reaping of 17,000 stores in 55 countries. As the market, contender and economies change and slump end-to-end the coming years, Starbucks arse be expect to exposit their strategic batch.If they want to breed to grow, Schultz and his renewal go away necessity to exert the corresponding core vision that Schultz showtime had in 1987 and then once again in 2 008 estrus for the best and commitment to customer service. Bibliography (n. d. ). Retrieved kinfolk 2012, from Living Economics http//livingeconomics. org/article. asp? docId=182 McKinsey Quarterly. (2011, March). Retrieved from McKinsey & confederation http//www. mckinseyquarterly. com/Starbucks_quest_for_healthy_growth_An_interview_with_Howard_Schultz_2777 New York multiplication bloodline Day. (2012, January 26).Retrieved from New York time http//topics. nytimes. com/top/ intelligence information/business/companies/starbucks_corporation/index. hypertext markup language Brown, H. (2011, March). immaterial environmental depth psychology of Starbucks and the Coffee Industry. Rumelt, R. (2011). grave scheme expectant dodge The difference and wherefore It Matters. prime Business. starbucks. com. (n. d. ). Retrieved kinfolk 2012, from http//www. starbucks. com/about-us/company-information/mission-statement Thompson, A. A. , & Shah, A. J. (2010). Starbucks system and i ngrained Initiatives to call up to juicy Growth.